Released on: February 16, 2008, 1:01 pm

Press Release Author: John Graham

Industry: Entertainment

Press Release Summary: The CD is dead. Sales have plummeted nearly 50% over the last
4 years and a whole generation of consumers are now no longer even familiar with the
CD as a concept or the idea that a record store is the place to find the \"next big
thing\".

Press Release Body:
The CD is dead. Sales have plummeted nearly 50% over the last 4 years and a whole
generation of consumers are now no longer even familiar with the CD as a concept or
the idea that a record store is the place to find the \"next big thing\".

Record labels have reacted either by standing by and watching as the retail industry
tanks or by litigating to death their very own consumers in a futile effort to put
the download genie back in the bottle.

"This generation wants to buy its music, what they don\'t want to buy is a CD\" states
John Graham, long-time music industry analyst and current director of Flash Drive
Direct design and manufacturing house (http://www.flashdrivedirect.com). \"What the
labels have failed to recognize is that the download consumer still wants to buy a
tangible tactile product. They are the wealthiest youth generation in history with
an estimated annual disposable income of over 20 billion dollars. They lay claim to
some of the largest discretionary retail spending. Note the sales of Mac\'s, I-Pods,
cell phones, $200 jeans and more," concludes Graham.

\"The retail experience for the download generation is alive and kicking. The
difference is that today's downloaders grew up on MP3 files not CD's" Graham goes on
to say, \" When MP\'3\'s came along they were first played almost exclusively on
computers. However, necessity being the Mother of al Invention retailers then
created the MP3 player industry. As a result the CD player and the CD retail
business went the way of the Dodo\"

A recent Harvard study on retail trends cited an anomaly in the download
generation's retail therapy that was not anticipated. It found that consumers 14-29
would buy music from a retail outlet if 2 things were changed. 1 being that the
retail environment better represented their personal expression of taste and
secondly that if the music were loaded onto a digital device such as a flash drive
they would buy it.

The study went on to say that on a secondary level of understanding \"the consumer
had veered away from the CD as it offered little in the way of new media
interactivity\". The consumer had found that the CD only offered a 1 dimensional
experience and had no \"bells and whistles\".

John Graham of Flash Drive Direct (http://www.flashdrivedirect.com) goes on to
explain \" the problem with the CD in recent years was not just a lack of a solid
CD\'s worth of material but the high cost the consumer paid for what amounted to
nothing more than a $15 expense for 1-2 singles, a bunch of filler and no killer!
The labels only have themselves to blame for much of this\"

The new delivery device that will recapture the spirit of the vibrant 80\'s and 90\'s
CD sales boom is the digital flash drive. To date many artists have released limited
edition and on-line sales of flash drive albums. However, there were 2 consistent
failures in these tentative approaches. Firstly the retail environment had no rack
space to best showcase the drives and perhaps more importantly the artist and labels
did not grasp the enormous range of expression that the flash drive offered.

The drive would contain the tunes but what has not been fully understood was what
else the flash drive offers. The drive not only delivers songs but videos, print
files of all of the artist's previous CD covers, tour posters, band bio\'s and more.
It also could easily be formatted to link to outside websites where the consumer
could buy tickets, visit the bands website, download coupons and link to a wide
variety of on-line and real world experiences. The flash drive is much more
impactful as a retail tool when viewed as a web portal, multi- media storage and
song delivery device than just a mere replacement for the CD, as the CD was for the
LP.

Flash Drive Direct does work for the corporate world along with new media ventures
with record labels, film studios, television and more.


Web Site: http://www.flashdrivedirect.com

Contact Details: 12500 Horseshoe Way
Vancouver BC
Canada
604-272-8809